Love it or hate it, social media is a game changer for so many small businesses. And a headache too, sometimes.
As we shift into the holiday season, whether you are ramping up or ramping down, the last thing you want to worry about is “what do I post next ?”.
So if you are not in a position to bring on a Social Media Manager to support you, hopefully these six tips will give you clarity, and so you don’t have to suffer social media burn out yourself. And they will require minimal investment, when you have so many better things to do.
For the purpose of this article, I’m going to assume your audience is predominantly on Facebook and Instagram.
Ok, so you have posts to repurpose but you’re wondering how? Again, we’re going with simplified solutions you can easily apply.
If you haven’t already, get yourself a free account with Canva. The Pro subscription offers royalty free stock images if this is beneficial for you and your business, and the monthly subscription is less than what I’d pay for lunch in the CBD.
With templates set up and ready to go on the platform, it’s just a matter of you uploading images of your product, team, locations, whatever is relevant, and applying this to some templates. With Pro you can also upload your fonts, and on all plans you can create a brand kit with your custom colour palette, so your feed remains consistent and your branding “on point”.
If you don’t have the opportunity to engage a Social Media Manager or a team member to support you, it’s still worthwhile checking in personally from time to time to make sure things are still ticking over and no nasty comments or spam are lingering on your posts.
Again, this is a chance to get familiar with Facebook Business Suite, where you can literally click ‘Done’ on comments you’ve checked, responded to, etc, so you have a tidy inbox and see what you need to at a glance.
You may find this works perfectly for your business, but you may find you reach its limitations quickly, depending on your social set up and if communities are part of your business.
Larger businesses typically employ content creators, social media managers and outsource to people like myself who live and breathe the social media landscape so you don’t have too. That’s a lot to compete with, so celebrate the successes you do get from your limited resources.
If you find these tips aren’t enough, and you’re looking for a bit of extra guidance to get your social media journey jump-started, drop us a note for a complimentary consultation to discuss your social media strategy.
And enjoy your holidays – after all that good work setting your social media up for holiday season success, you deserve it even more!